In an era dominated by visual communication and constant reproduction, Expiration Date considers the harmonious relationship between graphic design and temporality.

Company

RISD GD Triennial 2024

Timeline

2024

2024

Role

Exhibition Design

Project overview

While reproduction and redistribution is what distinguishes graphic design from other art forms, what was always ephemeral to deterioration is now subject to obsoletion of digital infrastructure and limitations of technological compatibility.

Exacerbated by the digital age and instantaneous access to graphic design material, the work on display confronts the fleeting existence of images and messages. Expiration Date embraces the designer’s capacity to duplicate and disseminate information, questions authorship and intention, and offers opportunities to experience design in new contexts.

We are regularly discarding, referencing, and radically resurrecting visual narratives in response to shifting cultural forces. As nothing remains static and the value placed on visual form is in constant flux, we underscore that expiration is not an end, but rather an opportunity for reinvention.

Challenges

Expiration Date explores the transient nature of graphic design by examining the relationship between designed objects in their original contexts and their transformation when removed from those contexts and displayed in an art gallery.


Results

By featuring photographs of works held by designers at their actual scale, it disrupts the boundary between the work’s original real-world context and its new, curated environment in the museum, creating a tension that both subverts and coexists with the nature of the gallery setting.

In an era dominated by visual communication and constant reproduction, Expiration Date considers the harmonious relationship between graphic design and temporality.

Company

RISD GD Triennial 2024

Timeline

2024

2024

Role

Exhibition Design

Project overview

While reproduction and redistribution is what distinguishes graphic design from other art forms, what was always ephemeral to deterioration is now subject to obsoletion of digital infrastructure and limitations of technological compatibility.

Exacerbated by the digital age and instantaneous access to graphic design material, the work on display confronts the fleeting existence of images and messages. Expiration Date embraces the designer’s capacity to duplicate and disseminate information, questions authorship and intention, and offers opportunities to experience design in new contexts.

We are regularly discarding, referencing, and radically resurrecting visual narratives in response to shifting cultural forces. As nothing remains static and the value placed on visual form is in constant flux, we underscore that expiration is not an end, but rather an opportunity for reinvention.

Challenges

Expiration Date explores the transient nature of graphic design by examining the relationship between designed objects in their original contexts and their transformation when removed from those contexts and displayed in an art gallery.


Results

By featuring photographs of works held by designers at their actual scale, it disrupts the boundary between the work’s original real-world context and its new, curated environment in the museum, creating a tension that both subverts and coexists with the nature of the gallery setting.