Marketers SeM is a marketing group affiliated with the Seoul Museum of Art, specializing in interactive social media–based campaigns.
Company
Seoul Museum of Art
Timeline
2020
—
2020
Role
Marketers SeM 11 Design Team
Project overview
Ham is a transformable container concept inspired by the Korean word “함 ham,” meaning a box used to hold something precious. The word also functions as a linguistic marker in Korean, where it can condense an action into a brief declarative state, creating a sense of transition rather than a fixed object.
This dual meaning shapes the project’s core idea: a container that is both a vessel and a condition of change. The flexible form symbolizes the dynamic identity of the marketers’ collective, designed to shift, adapt, and reconfigure in response to the museum’s evolving agendas and needs.
Challenges
During the Pandemic, We have planned events to promote the opening of a new branch and to encourage in-person visits to the museum, all of which offer participatory elements via social media.
Results
EVENT 1. Find the Missing Merches!
EVENT 2. Which detective would you like to investigate with?
EVENT 3. Explore branches through SeM goggle!
Marketers SeM is a marketing group affiliated with the Seoul Museum of Art, specializing in interactive social media–based campaigns.
Company
Seoul Museum of Art
Timeline
2020
—
2020
Role
Marketers SeM 11 Design Team
Project overview
Ham is a transformable container concept inspired by the Korean word “함 ham,” meaning a box used to hold something precious. The word also functions as a linguistic marker in Korean, where it can condense an action into a brief declarative state, creating a sense of transition rather than a fixed object.
This dual meaning shapes the project’s core idea: a container that is both a vessel and a condition of change. The flexible form symbolizes the dynamic identity of the marketers’ collective, designed to shift, adapt, and reconfigure in response to the museum’s evolving agendas and needs.
Challenges
During the Pandemic, We have planned events to promote the opening of a new branch and to encourage in-person visits to the museum, all of which offer participatory elements via social media.
Results
EVENT 1. Find the Missing Merches!
EVENT 2. Which detective would you like to investigate with?
EVENT 3. Explore branches through SeM goggle!